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Why is the circular economy important?

What is the circular economy?

The circular economy is a new production and consumption model that guarantees sustainable growth over time. Thanks to the circular economy, we can optimise resources, reduce the consumption of raw materials and recover waste by recycling it or giving it a second life as a new product.

The aim of the circular economy is therefore to make the most of the material resources we have by applying three basic principles: reduce, reuse and recycle. In this way, the life cycle of products is extended, waste is used and a more efficient and sustainable production model is established over time. The idea comes from imitating nature, where everything has a value and everything is used, where waste becomes a new resource. In this way, the balance between progress and sustainability is maintained.

What is the difference between the circular economy and the linear economy?

Up until now, we have lived with linear production models, meaning that we extract, produce, consume and throw away. The society in which we live means that the pace of consumption is accelerating, a model that is fast but unsustainable for the planet.

The circular economy establishes a more sustainable model of production and consumption in which raw materials are retained longer in production cycles and can be used several times, generating much less waste. As the name suggests, the essence of this model is to keep resources in the economy for as long as possible, allowing the waste we produce to be used as a raw material for other industries.

What are the benefits of the circular economy?

  • Protects the environment: it reduces emissions, minimises the consumption of natural resources and reduces waste production.
  • Benefit for the local economy: it can benefit the local economy by encouraging production models based on reusing nearby waste as a raw material.
  • Promotes job growth: it stimulates the development of a new, more innovative and competitive industrial model, higher economic growth and more jobs.
  • Promotes resource independence: reusing local resources means less reliance on imported raw materials.

What are the principles of the circular economy?

Most of us are familiar with the 3Rs ruleThis is essential for sustainable development and preserving the environmental balance: reduce, reuse and recycle.

In other words, what you get from nature goes back to it when its life cycle is over, in a cyclical and environmentally-friendly way. But did you know that there are four other rules? These 7Rs are the steps needed to achieve a circular economy:

  • Redesign: thinking about and designing products so that their manufacturing process consumes fewer raw materials, extends their life cycle and generates less waste (or at least waste that is easier to recycle). The result is greater environmental protection.
  • Reduce: change our consumption habits towards a more sustainable model. If we reduce our consumption, we avoid producing waste and using raw materials, thereby reducing our impact on the environment.
  • Reuse: reuse or reallocate products to extend their life cycle.
  • Repair: until now, when a product broke down, we tended to replace it. But repairing it is not only cheaper, it also avoids the use of new raw materials, saves energy and generates no environmental waste.
  • Renovate: update old objects so that they can be reused as vintage, for example furniture.
  • Recycle: promote best practice in waste management and use what you can as raw material to make new products.
  • Recover: give new uses to products that are going to be discarded, for example by using plastic bottles to create watering systems, flower pots or bird feeders.

The circular economy at Caussün

We implement circular economy projects throughout our value chain, from obtaining raw materials to marketing products and services. Our circular economy strategy is based on four pillars.

  • Product design: right from the product design phase, we apply criteria aimed at minimising the consumption of raw materials in the manufacture of our products, extending their useful life and increasing the recycling of their components.
  • Optimisation of resources: we optimise resources and processes so that waste has new uses, both in our own production processes and in those of third parties. Aisni, when your Caussün slippers have reached the end of their useful life, the wool parts, including the upper and insole, will be perfect candidates for composting.
  • Product manufacturing: we use alternative raw materials of residual origin to manufacture our products, such as organic cotton and recycled PET for our slippers and bamboo fibre for our bags.
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